21 November 2018

Last weekend, our team participated in the TGIF Bazaar held at White Sands Shopping Centre. This blog will be a recount of our experiences during the two days of our first sales event!

Day 1 (17/11/18)

The event was to start at 11am. We first made our way down to Cleo's house to pick up our products and headed down to White Sands Shopping Centre. We reached our allocated booth at about 10am and started setting up the booth. For the booth set-up, we decided to lay out all the varieties of designs that we had for our terrariums on the table. In hopes of attracting children, we placed figurines that we had at the front of the table. For ease of customers to choose figurines and names to add on to their terraiums, a box of figurines and a box of beads were also prepared by the side. A box of name cards, with our facebook, email and instagram details, was also prepared to encourage people to follow our accounts or to drop us an email. We made an initiative to put our name cards in the paper bags together with any purchases customers made as well.

Our booth was located right outside KFC and there was not much people walking by there as compared to the number of people entering and exiting the shopping centre. Occasionally, we did have sales. We also had customers who bought figurines alone. Apart from that, there were children who were attracted to the figurines thus encouraging their parents to buy terrariums and figurines from us.

From mid-afternoon onwards, we had much more people visiting our booth and purchasing our products. We also managed to clinch a few transactions where customers bought 3 terrariums for $30. There were a few customers who went for adding in names and figurines into their terrariums as well. For the figurines, we used a glue gun to secure sticks on to the bottom of the figurines to place them firmly onto the soil of the terrarium. Overall, we managed to sell about 20 terrariums and 20 figurines for the day.

Day 2 (18/11/18)

The event was to start at 10am and so we reached the booth at 9am and started doing our set up. In terms of the set up for the second day of the event, we decided to use platforms to elevate our terrariums. Through this, we hoped that people would have a better view of our products from afar and would be enticed to visit our booth. A side table was also brought along so that we would have space to do touch-ups on our terrariums and also to do minor customization on our terrariums for customers upon special requests.

Throughout the day, there was more crowd passing by our area and visiting our booth as compared to the day before. We felt that it may be because of the new arrangements we did for our booth. With the increase in booth visits, we were able to garner good sales. Quite a few customers bought more than one product from us. Apart from that, many were also interested to incorporate names and figurines in their terrariums that they wanted to purchase as well. With every purchase of terrariums, we also tried to promote our squirt bottles as it would help customers to easily water the plants and to measure adequate amount of water needed for the plants . Through that, we managed to sell quite a few bottles as well. In total, we managed to sell 33 terrariums for the day.

After the event ended, we had a quick discussion. All of us felt that the location of our booth was not favourable and we did not efficiently reach out to our target market. However, with the limited traffic that came by our location, we were quite satisfied with selling a total of 53 terrariums throughout the weekend. We felt that there were many ways that we could improve ourselves for future sale events and we decided to discuss these in a later time. From here on, we have to focus on the steps needed to be taken to evolve ourselves and to allow Frond to grow!